Commissioned to launch a Radiohead contest on animation site Aniboom, this short proved how off-the-shelf software (like Flash) and hardware (like a $80 Best Buy digital camera) can be used to produce polished, premium content in very little time. From conception to completion, this video was live on the web in two weeks by director Gabe Swarr and only two other crew members (a producer and post guy), inspiring over 1,000 amateur artists to enter the music video creation contest themed after the album “In Rainbows”. The members of Radiohead picked the winners.