Midway Arcade Origins

Client: Warner Bros. Interactive Ent. / Backbone Ent.

Warner Bros. Interactive Entertainment and developer Backbone Entertainment came to iam8bit with a notion that harkened all the way back to our roots. They needed a marketing vehicle to showcase their retro game collection, Midway Arcade Origins, but wanted a modern flavor to breath new zest into the 80’s coin-op classics contained within. We’re old-school to the core, so we gladly accepted the challenge, taking the opportunity to hide lots of subtle homages to the legendary Midway catalog throughout the short. See if you can spot ’em all!

In fact, this video pulls double duty, serving as a teaser commercial as well as the “Attract Mode” intro on the game disc.

Share:
← Return to Work