When TV on the Radio‘s Dave Sitek was gearing up to release his experimental side project, Maximum Balloon, he wanted to do something a little different with its promotion. So forward-pushing label, Interscope Records, asked us to devise a campaign of more artistic conceits, one that would compliment Sitek’s brave new collaboration with an extreme dose of creativity.

As a self-initiated/self-financed campaign to support late-night talk show host Conan O’Brien’s dismissal from “The Tonight Show,” iam8bit, in intimate collaboration with creator/artist Mike Mitchell, spurred the nationwide media frenzy that was “I’m With Coco”.

Astealthy viral promotion for undead-slaughtering sequel, Dead Rising 2, iam8bit spent weeks swelling suspense under the guise of fictional pharmaceutical conglomerate, Phenotrans. Initially, crytic voicemails were left on the voicemails of journalists, only to be followed up by in-office visits from “pharmaceutical reps,” insisting on the vaccination of each media outlet’s core staff.

To combat the typically drawl holiday card onslaught, Foundation 9 tapped iam8bit to produce, master and design the ultimate Christmastime mailer as a gift to their industry pals.

In relocating the Spike Digital Entertainment and GameTrailers offices to a new floor at MTV’s Santa Monica headquarters, Senior Vice President Jon Slusser wanted to give his gang the most energetic, inspiring work space imaginable.

Forget a red carpet shindig; for the launch of Skate 3, EA wanted to rock something a little less… lame. The result was a mid-afternoon, free-for-all grind session, held at Venice Beach’s public skate park. Backed up by beats by DJ R-Rated

Machinima came to iam8bit with a dare – design a better, cooler trophy for their annual Inside Gaming Awards. After compulsive toiling and some serious R&D, the result is something unusual, but far more fun than a standard mantlepiece. Our intent was to translate the optical illusion of isometric pixel art into a real, physical form. Not an easy task.

Warner Bros. Interactive Entertainment and developer Backbone Entertainment came to iam8bit with a notion that harkened all the way back to our roots. They needed a marketing vehicle to showcase their retro game collection, Midway Arcade Origins, but wanted a modern flavor to breath new zest into the 80’s coin-op classics contained within.

For Penny Arcade Expo in Seattle, Bethesda came to iam8bit with an elegant challenge – create the old-timey alternate reality of Dishonored in the real world. We enthusiastically accepted, ultimately producing an experience that was hailed as the most unique and engrossing event in the convention’s history.

Harkening back to ridiculous facial fare like Hogan’s handlebars and Bronson’s Death Wish whiskers, artist Jim Rugg made a masterpiece of this mustache portrait, paying XTREME tribute to a legendary Capcom franchise.

Some companies say they care about their fans, but Insomniac Games REALLY means it. And they were kind enough to invite iam8bit along for the ride, tapping us to produce their 3rd annual Community Day — an absolutely free, all-day event where they reward their most enthusiast followers with lots of awesome goodness.

In an effort to combat the stigma attached to “special features” on DVDs, iam8bit pitched New Line the idea of producing a collection of “unexpected” bonus material for director Seth Gordon‘s hero vs. villain opus, The King of Kong: A Fistful of Quarters — things that would compliment and expand the mythos of the film, rather than just being merely supplementary..